{"title":"HELMETS","description":"\u003ch2\u003eRide Safe. Look Good.\u003c\/h2\u003e\u003cp\u003eYour helmet is the most important accessory you'll ever put on. At Huntington Beach Bicycle Company, we carry S1 helmets built for cruiser and eBike riders who refuse to compromise on style or protection.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-impact certified\u003c\/strong\u003e — S1 helmets are designed to handle multiple impacts, not just one\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-profile fit\u003c\/strong\u003e — sleek enough to wear all day, from the boardwalk to the bike path\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor-forward designs\u003c\/strong\u003e — match your helmet to your ride\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFits adults and youth\u003c\/strong\u003e — sizing options for the whole crew\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're cruising PCH or rolling to the beach, gear up right.\u003c\/p\u003e","products":[{"product_id":"s1-lifer-helmet-black-matte","title":"S1 Lifer Helmet Black Matte","description":"\u003ch2\u003eS1 Lifer Certified Bike, eBike \u0026amp; Skate Helmet\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eFor Use:\u003c\/strong\u003e Certified for pedal cyclists, beach cruiser riders, eBike riders, skateboarders, roller skaters, and non-motorized scooters.\u003c\/p\u003e\u003ch3\u003eSpecs\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSpecially Formulated EPS Fusion Foam (multi-impact)\u003c\/li\u003e\n\u003cli\u003eCertified Multi-Impact — ASTM F-1492-15 (Skateboarding \u0026amp; Roller Skate Helmets)\u003c\/li\u003e\n\u003cli\u003eCertified High Impact — CPSC 16 CFR Part 1203 (Bicycle \u0026amp; Skate Helmets)\u003c\/li\u003e\n\u003cli\u003eCE EN 1078 (European Skate\/Bike Standard)\u003c\/li\u003e\n\u003cli\u003eAUS\/NZS 2063:2008 (Australia\/New Zealand Skate\/Bike Standard)\u003c\/li\u003e\n\u003cli\u003e5x More Protective Than Non-Certified Soft Foam Helmets\u003c\/li\u003e\n\u003cli\u003eDeep Fit Design — sits low on the dome for a secure, all-day fit\u003c\/li\u003e\n\u003cli\u003eSweat-Absorbing Sizing Liner — soft foam, anti-microbial, moisture-wicking, replaceable\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout\u003c\/h3\u003e\u003cp\u003eThe S1 Lifer Helmet in Black Matte is the stealth choice — no shine, no fuss, just clean blacked-out style with dual-certified protection. Built for beach cruiser riders, eBike commuters, and skaters who keep it simple and ride hard.\u003c\/p\u003e\u003cp\u003eManufactured with S1's proprietary EPS Fusion Foam, it handles multiple low-force impacts as well as single high-force impacts, making it up to 5x more protective than non-certified soft foam helmets. S1 has been pioneering helmet safety standards for over twenty years and the Lifer is the #1 bestselling dual certified helmet in the USA.\u003c\/p\u003e\u003cp\u003eWhether you're cruising Pacific Coast Highway, rolling the Huntington Beach boardwalk, commuting on your eBike, or carving a skatepark — the S1 Lifer is tested and approved to disperse energy away from your head in case of an accident.\u003c\/p\u003e\u003cp\u003eLightweight + Stealth Style + Dual Certified + Trusted By The Pros = \u003cstrong\u003eS1 Lifer Helmet\u003c\/strong\u003e\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0621\/2154\/1706\/files\/2019-specsandhead-sizing-chart.jpg?v=1784172884\" alt=\"S1 Helmet Sizing Guide - How to Pick the Correct Size\" width=\"100%\"\u003e","brand":"Concrete Distribution","offers":[{"title":"Black Matte \/ X-Small","offer_id":43813426757706,"sku":"LIFER:h12bmxs","price":80.0,"currency_code":"USD","in_stock":true},{"title":"Black Matte \/ 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